Rapid Data / B2B2C commerce platform, SaaS
Market-ready MVP, rolled out
Market-ready MVP in three and a half months, then rolled out in three countries on a prioritised backlog.
Result
3 countries
Market-ready MVP, rolled out
Role
Interim Digital Product Manager
Jan 2024 to May 2025
The situation
An ERP vendor for a fragmented industry wanted to extend its system into a transaction-revenue model: an e-commerce platform for its customers and their end users, and the vehicle for international expansion.
What I owned
- Strategic product planning and prioritised backlogs for three markets (DACH, Sweden, Norway).
- The interface between business stakeholders and the development team, and the agile ways of working for delivery.
- Customer-driven discovery: feedback loops into the roadmap, interactive onboarding journeys for merchants and end users.
- Go-to-market for three new markets and a product demo series for international trade fairs that generated more than 80 leads.
Why it matters for you
Time to market plus geographic scaling, on a platform where the transaction is the product.
Next: Bikeleasing.de, a third option at end of lease. Or all work.
Thirty minutes and you will know whether this fits.
Bring the product area that keeps slipping. You get a read on it either way.