Bikeleasing.de / Leasing, B2B2C
A third option at end of lease
The new option is taken on more than 40 percent of expiring contracts. It came out of discovery and an A/B test, not out of a meeting.
Result
40 %
A third option at end of lease
Role
Product Owner Digital Leasing Products (via DevelopX)
Aug 2025 to Feb 2026
The situation
Germany's leading corporate bike leasing provider. When a 36-month lease ends, customers had two options: return the bike or buy it out. The company wanted a third one, and nobody owned it yet.
What I owned
- Framed the decision customers face at the end of a lease, from discovery with real customers.
- Specified a follow-on lease: same bike for another 24 months at a lower rate, insurance and service unchanged, a much lower buyout afterwards.
- Product concept, roadmap, prioritised backlog and go-to-market approach, agreed across business, legal and development.
Why it matters for you
Monetisation of the existing base, longer contract life, no new acquisition cost. The kind of number an investor can underwrite.
Next: DICTUM, structured experimentation on a live shop. Or all work.
Thirty minutes and you will know whether this fits.
Bring the product area that keeps slipping. You get a read on it either way.