Kurando / Marketplace, B2C

Zero to a live MVP

MVP live after eight weeks, four-figure daily revenue shortly after launch. Most of the work was scoping out everything the launch did not need.

Kurando medication delivery app on two phones
Result
8 weeks

Zero to a live MVP

Role
Interim Product Lead

Oct 2021 to Jan 2022

The situation

A pre-revenue pharmacy delivery startup with a three-person founding team, an idea, and a launch date. Nobody owned the product end to end.

What I owned

  • Took the product from concept to launch in eight weeks: wireframes, product strategy grounded in audience data, and a Shopify-based ordering MVP.
  • Designed the ordering workflow connecting three user groups: drivers, partner pharmacies and dispatchers.
  • Established brand identity and product positioning, and trained the team to run the platform after handover.

Why it matters for you

This is the time-to-revenue proof. It also answers the objection "you come from enterprise, we are fast".

Next: Rapid Data, market-ready mvp, rolled out. Or all work.

Thirty minutes and you will know whether this fits.

Bring the product area that keeps slipping. You get a read on it either way.

Bring the product area that keeps slipping. Book 30 minutes